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Pls see screenshot below. The contractor and I decided L. For the logo at side of shopfront, L = 140 cm. But don't just assume 140 cm, because I'm planning to emblazon tack another logo at top, and L varies for different logos.

Contractor requested me email him the numbers for A, B, C in cm. How do I calculate A, B, C in cm? I don't know how to do this in Adobe Illustrator, that I have.

I know 1 DeskTop Publishing point = 0.3528 mm. But I can't just multiply point by 0.3528 mm, because this doesn't account for L. For example, A isn't 60 pt x 0.3528 mm = 21.168 mm! This is too teeny for a shopfront sign!

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  • 6
    Graphic designers don't use Word for designing logos. It's the wrong tool for the job.
    – Billy Kerr
    Oct 21, 2021 at 16:47
  • 1
    You could probably have stopped at just "Graphic designers don't use Word." ;))
    – Tetsujin
    Oct 21, 2021 at 17:35
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    You really need to just hire a designer based on all the questions surrounding this one simple task.
    – Scott
    Oct 21, 2021 at 18:57
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    1 last thing: the previous comments about Word may sound snarky (they are a little), but they are correct. Word should NEVER be used to submit designs. You need to submit the design in a way that the contractor can use as is. You want to be able to say "use this, but I want it 1 meter wide" With Word, you cannot even be sure the contractor is seeing the correct font. He may be wondering why you want Comic Sans for the top bit and Corsiva for the bottom bit.
    – Yorik
    Oct 21, 2021 at 21:34
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    Sorry, but the title of this question is funny. Logo in Word ? Better off paying some dude on Fiverr 30$ and do it "properly".
    – Lucian
    Oct 21, 2021 at 22:26

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Font engines dont work in way that allow you to predict the width of the object, because it varies for each combination of letters. There is thus no way to calculate the width in advance from the size metric.*

What you do is you type out the value measure the result then scale the graphic propotionally. Now one of the defiencies of Word and inddeed most Office applications is their inability to measure text. So in this case its easiest to just print it and measure with a ruler. Then divide your desired width with the measurement, then multipley your font size by this value.

Note thet this is not going to be your last problem. The reason I wouldn't use word for this is simply it does not have a object model that conductive for this task. Word can, and randomly does all kinds of stuff that you definitely dont want to deal with, now or tomorrow.

* Because of some peculiarities in font design it is also not possible to know how high a text is without typing it and measuring it. Mainly because each letter has a different height, but also because the definition of the size metric is loose enough to not be defined strictly enough for you to do this.

PS: Consider hiring a designer.

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