I would like to kindly ask if you can give me your view on either purchasing a font or going with a free font for a logo design. In addition, I will add a few more questions that popped in my mind.
What are the advantages/disadvantages of one over the other? (Personally I think that as free fonts are more widely distributed they are perceived better by the average user as they are already familiar with them and will be easier for the user to recognize what is written.)
Does the font really matter? (From what I have seen there are a lot of companies using the same font. Therefore, it seems to me that the typefaces is way more important than the actual font.
Can a font which is free but quite similar to a paid font be considered as copyright infringement? (Frankly, while I was browsing fonts from the same typefaces there were a lot of fonts that I barely can tell the difference between them.)
From a business perspective isn't it better to go with a free font? (I have looked at the licenses offered by some major companies in this field. However, what I noticed is that usually even if you purchase the license you cannot use it for whatever you like. For example, if you want to use it in your marketing materials you will have to pay additional prices for x amount of views.)
Are free fonts (for example such listed on Google Fonts) actually free?
Thank you in advance and I look forward reading your thoughts!