This logo is for a company that makes research of color with multiple members of different nationalities.
The target marketing are scientist, designers, artist, psychologist, marketing professionals
The keywords I used as core were:
Professionals, multinacionality, color, research (knowledge) and community.
I decided to go with geometric shapes that convey order and precision.
I wanted to use circle shape for logo mark, thought I intend firstly to go just with letter mark type.
Font I decide to go with sans serifs that are innovation modern and universal uppercase to indicate power.
The color I decide to go with was blue that convey competence, knowledge, professionalism, and integrity.
The font chosen was century gothic based on future that is a geometric style, intensifying the order and precision.
The incorporated symbol of research given by the magnifying glass and the color, that ultimately means research of color, but also as the vast multinationality given by the circle by beeing the globe and the colors beeing the difrence of races since we all know different races different colors.
And AIC is the initials of the name of the company.
is to develop a new visual identaty more younger and new that reflects a diversity of culture of their international members, and the wide scope of interest in science design and arts in theory and practical level.
The message they wanna convey is:
That color is an important and indispensable part of our everyday life and plays a role in science, design, and the arts, and that we want to bring the international color communities together through our organization