Our brand has had its logo for several years and we like it. The only issue is now we need to place it on a white background, which obviously limits our options. What can be done (other than embossing it or using drop shadow) to set it out from the background?
We've attempted to invert the white before, but it looks terrible and we won't compromise it that way. The coloured part of the logo does change a lot depending on what product it's placed on.
We don't want to be bound by the limitations of the space the logo is placed inside, especially when wider modules and graphics are placed underneath it. Any help much appreciated.