Web Design, UX & Conversion rate improvments for our website + Blog Font Size [closed]

Question

since we are just before the top of our season, and we are planning also to make a new website next year, we are collecting ideas on how to improve the current website.

For our home page https://www.ncp-charter.com/ we are curious to understand especially what elements do you think are missing on it. We know that not all things are aligned properly and that the website is not loading fast enough (currently we are also limited by the system the website is built in).

The same question goes for our landing page template, like this one. For sure we will add Client testimonials and our USP in some way on the landing page, like it is on the homepage, but would like to understand, what other things do you think, would these landings benefit from.

And as the last thing, since we are concentrating a lot of effort on our content, how can we still improve our blog post page. They are all made in the same way. We are also curious to understand if, in your opinion, the paragraph font size for blog posts is big enough, or if you would prefer it bigger.

As you can understand from the website content, we are a yacht charter company renting yachts in Croatia.

I would like to thank you very much already in advance for any helpful advice, info, ... We are searching especially for critical feedback, so do not be afraid to get off the chest, everything that comes to your mind.

Thank you very much!

Answer 1

My understanding is that your ultimate goal is improving conversion rate.

This is a complex problem that would require lots of testing on real users. I am not a real user, so I will only give you my first impression of the home page (Viewed on desktop).

Conclusion: just hire a professional that specializes in conversion rate improvements

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Landing page

First impression:

This page is simply overwhelming. It's difficult to find something to focus on. My only take away is that this is a "charter in Croatia since 1995". I'm not too sure what that means, and I can't seem to find an explanation easily or know where to go.

Deliberately scrolling down I see a place to book boats with models that I don't even understand the difference between. I see cabin, but cabin for hotel? On the boat? I guess From/To are length of time on the boat. But when do I go on board? What exact time?

So after playing around a bit, I think this is a boat booking site, but how does it all work? So the logos on the bottom mentions a bus shuttle service. Some 24/7 support. So maybe I should call you guys? Ok number is invalid.

Analysis/suggestions:

*You will need to conduct plenty of tests to verify if one technique is working well.

Please make it very clear what your website is about. Eg: "Enjoy the beautiful waters of Croatia! We offer yacht rentals, chartering, training so you can have the experience of your life. Book now." Looks like there's a lot more you your website, but I'm guessing this is what makes the most revenue (need a real world test to confirm). Make this part clearly visible, not a low contrast white on image.

Simplify the navbar. Contacts tab can reduce the number of rows (if web analytics shows low usage of phone and email section). Using the "NCP" part of logo would save space. Consider shortening the tab labels (again, must conduct tests to confirm effectiveness)

With the booking section be clear about the process and what is included (I needed a google definition of chartering and struggle to be convinced why I should use your service since I don't understand your process properly)

I have no comment for the other sections below, since I don't see how it's helpful to me. (may be helpful for others. Refer to your web analytics)

Note: I am making a lot of assumptions about my experience that may not be best for most of your clients.