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    That's quite a broad question to ask. What is it for? Maybe you could edit the question to narrow it down a bit. Why the Photoshop tag? I wouldn't even use photoshop anymore to layout these banners, for example.
    – Luciano
    Sep 21 at 14:07
  • How to properly target an audience so they engage rather than dismiss.
    – Scott
    Sep 21 at 16:34

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