0

I'm an amateur graphic designer, however I do know the importance of presentation in any product or service.

I was wondering if there are any preset Indesign templates or rules of thumb on how to present logo concepts, including color palette and some identity design.

|improve this question
  • There is no 'template' for showing a logo. Typically center the logo on a piece of paper. But each designer does it their own way. – DA01 Feb 13 '13 at 18:54
  • the reason that I ask is because I've seen some really nicely laid out presentations. My focus is usually on web design and don't need to provide print options. I wasn't sure if there were any go to templates or best practices. Thanks for the thoughts. – Charles Feb 14 '13 at 1:17
5

Just as @DA01 mentioned in his comment, there is no common way to present a logo.

However, here are the most common approaches I've met:

  1. A logo is simply centred on a sheet of paper.
  2. A logo is centred over a white-to-light grey radial gradient which does not bring the background far from white but helps to draw a little bit more focus to the logo.
  3. The sheet of paper can be framed or sometimes even filled with a derivative pattern (if your client has ordered a pattern, of course).
  4. Apart from that, a logo can be presented together with its possible applications (again, if such work has been agreed upon) - to help client's visual imagination which sometimes can suffer.

Having said that, there is still a need to be aware of the potential issues related to presenting the part of work you haven't been committed to do.

Additionally, if you are presenting several variants of a logo, it's a good practice to number or even name them to help further identification.

|improve this answer
-2

Before showing your logo concept to your customer at first you have to ask some question to yourself.

  • Is your logo match with the client's business?
  • Tell your client what is the hidden message behind your logo, in many cases clients like to work with those designers who don't just design a logo but also convey message out from that logo.
  • Come up with more than one design so your customer has a choice to select the best one according to their preference.
  • Act like a professional don’t look like a newbie.

  • Review your logo again and again.

    How to Successfully Present Logo Designs to Clients: A Step-by-Step Guide!

|improve this answer
  • that's not what's being asked – Luciano Nov 2 '18 at 13:58

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.