I'm a junior graphic designer, in the middle of my last year as a student. I came here for some feedback and constructive criticism, because honesty I'm lost. To give you a little background, I took on a re-branding project for a local animation studio as a case for my diploma. Unfortunately, my views on the design and the concept I want to go with, do not match with what my teacher wants so, there are some complications. Long story short, here are some concept sketches. You know how most animation studios have a sort of a mascot, like Disney had Mickey Mouse for a good while, Toei Animation has their variation of puss in boots, Ghibli has Totoro. So, inspired from that concept, i tried to think of a design where a character could be implemented. Plus, I think use of character could be more fun and more memorable for a brand that targets kids mostly.
The only issue and question that arises with the use of the character, is eligibility. How would it appear when scaled down. Considering that aspect, I tried to make the antennas of the character bolder. Still, I feel like, compared to last two, the first one, in terms of scale is better. But in the other two, the character might disappear when scaled down and become unreadable. The issue with first one, it the typography part. I wanted to go for something bubbly and round, but still as if written with a pencil, to relate to the whole concept of traditional animation. But it still somehow feels/looks unbalanced...
I'd appreciate some feedback on whether the concept ( which of the three) is good and how can I polish, develop then further. Thank you in advance 💜
P.S. The name of the studio is a combination of two abbreviations, "AZ" ( which stands for Azerbaijan) and "An" ( which stands for animation)