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The graphic designer im working with asked me to choose a Font. i really like the font used in this advertisement. however im not able to detect the font used in this video. can anyone help me with this concern ? enter image description here

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  • How close does it have to be? It's not exactly an under-represented style - i.sstatic.net/fhuA9.jpg
    – Tetsujin
    Commented Jul 31, 2023 at 12:12
  • If you are looking for a similar font, then google fonts has Outfit, which is free. It's pretty close.
    – Billy Kerr
    Commented Aug 3, 2023 at 9:16

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Font Squirrel says it's Averta ExtraBold based only on the letters "magic is." Several alternatives are also offered. https://www.fontsquirrel.com/matcherator (There are other font matching sites listed here: https://www.schoolofmotion.com/blog/top-5-tools-to-identify-a-font)

Identifont (http://www.identifont.com/index.html) says Futura, and of the Futura styles, Futura Futuris Bold looks closest to me, but working with a very small sample.

After thinking about this a bit, of the characters in the sample, the shape of the lowercase G is probably the most distinctive character in the sample.

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This is a typeface based on Futura. The one distinctive difference is that it's replaced Futura's semicircular 'c' with one that's more like three-quarters of a circle. Also, it's quite bold, so if that was what you were drawn to you want a typeface that goes up into a strongly bold weight range. Besides Averta and Futura itself, something like FF Neuwelt, Futura Maxi, Mallory or Gotham might be alternatives.

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