This is my logo, which usually also has the company name below it:

It is mostly used on either a white or a purple background. I’d like to use the logo on some clothing, like purple t-shirts, but the colours of his cape blend together with the colour of the physical t-shirt.

Similarly, when the logo is used on a white background, the colour of his arms & body blend together with the background colour.

Putting the logo in a circle sort of works, but a white or purple circle doesn’t look right. I tried a sky blue but I don’t like it.

The other issue is I have a lot of different colours going on, ideally I could do with reducing this I think - but I’m not sure how.

How could I change my logo to work on purple and white backgrounds please?

  • 1
    Not sure I'd classify that as a "logo". But anyway, any relatively pastel color would work for a background.. grey, green, pinkish, orange, blue - even yes, purple. The trick is to use a lighter value than what is present in the image.
    – Scott
    Commented Oct 4, 2023 at 2:34
  • Do realise that none of the purple shades in this logo will print correctly: all of them are outside of the reach of CMYK.
    – Vincent
    Commented Oct 4, 2023 at 10:28
  • @Vincent I have another version with different colour values for print 🙈 Commented Oct 4, 2023 at 12:15
  • Put a white border around your logo? But then your logo would be better by not having so many colors and utilizing negative space as the linework, then you could in situations like this make the negative space white.
    – joojaa
    Commented Oct 4, 2023 at 17:38

2 Answers 2


Note: Images in this answer are all within the CMYK gamut. Therefore the purple is not nearly as vibrant in this answer because CMYK can not reproduce that vibrant purple.

The idea behind branding is that the brand imagery does not change. One has to design around what is there, not change things to suit some specific usage.

If you want to redesign the color usage in the brand image to suit a purple background.... then change the purple in the figure to an orange or a more yellow color and it'll "pop" on a purple background. But... yellow/orange may not work well if there isn't a darker background.

Again, you really want to avoid altering the brand imagery.. so if you do decide to reconfigure color usage, whatever new configuration you settle on should be used without a change everywhere else the image is used. The last thing you want is a purple figure on A, then an orange figure on B, then a red figure on C, etc. Color consistency is imperative for branding.

The figure itself would work on just about any color if one uses a different value. Essentially, go with a more "pastel" color and the figure is seen without an issue.

enter image description here

Now, assuming you've already purchased purple shirts that essentially match the purple in the figure. It's possible to utilize a circle or some other background shape using any of the above colors to create some separation.

enter image description here

enter image description here

And, of course, there's always the possibility a simple colored stroke around the figure may be suitable...

enter image description here

Or a stroke and a shadow....

enter image description here

What you use and how you handle this is highly subjective. There is no "correct" way to configure everything. I'm merely offering a suggestion.

Sidebar: I do think the cape is far too long. He'd be tripping over it when walking. The cape should really end before his toes so he could stand without it dragging 3 feet behind him like a wedding dress. (And this is really more of a "mascot", not a "logo".)

  • Some really insightful comments Scott, thanks! Funnily enough I actually have him named as “mascot”. Often I’ll just use the company name and strapline below it, without the mascot (E.G. on email signatures). The idea to use a shape other than a circle is a really good one! I really screwed up the colour palette, I want to fix it for CMYK, update it everywhere, and then keep it unchanged - you’re absolutely spot on about branding! The cape is a great point too, I hadn’t even noticed that! Thanks again, I really appreciate it! Commented Oct 4, 2023 at 18:16
  • 1
    Here it is a man with patience to make examples of diferent options...
    – Rafael
    Commented Oct 4, 2023 at 22:52
  • The outline is an excellent idea, I really like that - thanks again! Commented Oct 5, 2023 at 18:23

Only opinions:

On a purple background change the original purple of your shape to a little lighter:

enter image description here

Less colorful lighter purple can be printed on the full strength purple fabric as thin dithered white.

On a white background you can change the original shape to grayscale. Make the outline stroke a little thicker:

enter image description here

But preferably keep it colored, only let it have the outline stroke and make the purple to something less offensive, like this magenta. Then you at least have colors which can be printed on white as ordinary CMYK.

enter image description here

Better to check with the printer how small details can be printed and how to print white, orange and yellow on the bright purple. Or the bright purple on a white fabric. High resolution, non-transparent colors and overprints can be expensive.

It's possible that your website (Incrxxxxxx) with the strong purple appearance and the white character is already well known and you have a rapidly growing base of customers. In that case changing the purple should be avoided, as others have already said in the beginning. But it surely does its job also as shown in my 1st screenshot (the same bright purple fabric, lightened purple on the character, other character colors stay original). Printing it can be complex. The printer probably tells which exact versions of purple are actually achievable for the character clothing within his print processes.

  • 2
    I disagree with this entirely. Not sure why it is assumed the "purple shirt" has to be the same exact purple used in the character. A lighter, more pastel, purple shirt would work fine. One typically does not want to change colors of a mascot/branding.
    – Scott
    Commented Oct 4, 2023 at 9:43
  • @Scott The question was at least written "How to change a logo". No claims about the thoughts of the questioner. The athletic mascot is still intact.
    – oneprivate
    Commented Oct 4, 2023 at 10:21
  • The thoughts of the questioner may be faulty, and that's what Scott pointed out he thinks is the case. The correct answer to 'How to change the logo' may be 'don't'.
    – Vincent
    Commented Oct 4, 2023 at 10:26
  • The fabric material with the shown strong purple can well already exist and it cannot be changed. Printing something colored on it can be quite expensive. Double or quadruple it if the printed colors also must be as strong, but different.
    – oneprivate
    Commented Oct 4, 2023 at 13:34
  • I am open to changing the colours slightly. The t-shirts I’ve bought are a very similar colour to the logo. I’d update the logo everywhere else (online etc) to match, if its colours needed changing. Commented Oct 4, 2023 at 14:49

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