In this image you can see a preliminary grid and then circles are added that are aligned with the grid and then the shapes are formed by the intersecting circles, etc:

enter image description here

I'm looking for some examples like this. Even works in progress and logos that didn't make the cut are ok. I'm trying to understand the thought process behind logo design.

  • 3
    These are sketches, which, is the tool behind the thought process behind logo design. Typically lots of sketches. Lots and lots and lots and lots and lots of sketches.
    – DA01
    Mar 7, 2013 at 5:26
  • Related: What is this circle technique called? May 26, 2017 at 15:31

2 Answers 2


Specially if you work on your own and you haven't done that many logos, the process can be quite straightforward: One or two main ideas, some alternative executions, and a final agreement. Maybe you are happy with the result, maybe it doesn't really seem to mean that much.

When I came across these examples about a year ago (had to regoogle it), it completely changed the way I looked at logo design. I think you will find them useful too:

From Concept to Completion: 50 Examples of the Logo Design Process.

enter image description here

Creating an effective and successful logo design is both an art and a science. The process of logo design is a coming together of the innovative as well as the technical.

I specially liked the Vividwaves and Metro Aviation articles, I recommend you check those. Quite inspiring!


I managed to figure out a keyword to search by and found some great examples on dribbble:


  • 3
    Note that those, in general, are 'construction lines' so not necessarily part of the design thought process as much as the production methodology. But also keep in mind that on a site like Dribbble, a lot of those construction lines aren't even part of the production methodology and are merely stylistic elements add after the fact for presentation flair.
    – DA01
    Mar 7, 2013 at 18:23

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