See the website for the logo. I tried What the font, but it didn't recognize the "s" and "t". This might be custom vector work.

enter image description here

  • 2
    that line between the s & t is called a discretionary ligature, they appear between certain letter combinations in some fonts. I've found a close similar that is free DejaVu Serif Book fontsquirrel.com/fonts/DejaVu-Serif
    – MephistonX
    Apr 5, 2013 at 8:22

2 Answers 2


Looks like Century Schoolbook Roman to me:

enter image description here

The swirl on the 'st' is a stylistic ligature that's common among typographers (and available in many OpenType fonts), but pretty rare in real-world use. The gap in the crossbar of the 't' is probably custom.

Further reading on ligatures if you're interested.

  • Close, but not quite.
    – DA01
    Aug 26, 2013 at 16:53
  • @DA01 Which glyphs in particular are you looking at? The 'E' does look a bit more rounded on the arms, but that could just be customization. The only real idiosyncrasy is the gap in the crossbar of the 't'. I now see that it's in the "Representing creative artists" bit as well, which could still be customized, but I don't know for sure.
    – Brendan
    Aug 26, 2013 at 18:19
  • Century has a lot of iterations. It's possible that it isn't that specific typeface, but I'm really confident that it's some kind of Century.
    – Brendan
    Aug 26, 2013 at 18:20
  • 1
    it's definitely close. It's certainly some variant of Century. The tail of the 't' is one difference, though. The original example has it going straight up while the stock Century has it flaring out to the up to the right ever-so-slightly.
    – DA01
    Aug 26, 2013 at 18:57
  • @DA01 - I see what you're saying. And the more I look at that 'E', the more I see that it's just a touch different. Maybe I'll have to do some research on Century revivals!
    – Brendan
    Aug 26, 2013 at 20:35

For "E" of "East" the font is Grad: http://www.myfonts.com/fonts/marksimonson/grad/
For the "ast" of "East" the font is Grad Alternate: http://www.myfonts.com/fonts/marksimonson/grad/alternate/

  • Nice find, but there's a whole bunch of little details in the logo (e.g. the serifs on the "s") that match Century Schoolbook better than any of the Grad variants. I'd say it's either some other derivative of Century Schoolbook that we haven't found yet, or just custom work based on it. Aug 26, 2013 at 12:50
  • Mark does great work, but yea, that's not a match.
    – DA01
    Aug 26, 2013 at 16:53

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.