I'm looking forward to getting a logo created for my company.

My partners and I have distinct views should we use CamelCase in the logo or not. For example:

boffr vs bOffr

This made me wonder: when one should use CamelCase in a logo and when not?

  • 4
    is it readable? That's pretty much the main do/don't. (Do make it readable) – DA01 Apr 19 '11 at 4:21
  • To be slightly more specific, does it read as you would like it to be read? – e100 Apr 19 '11 at 11:21
  • 4
    @lauren en.m.wikipedia.org/wiki/CamelCase – jhocking Apr 19 '11 at 14:19
  • 2
    I'm disappointed the Wikipedia article doesn't distinguish betwen CamelCase and dromedaryCase. – e100 Apr 19 '11 at 16:37
  • 1
    @Robert: not necessarily. Both forms have several names, both forms are often called camel case. – e100 Apr 20 '11 at 18:07

In your example if you want the company name to be pronounced like "be offer", you probably want a space or camel-case or something. "boffr" (to me) reads like "boffer"... are you, by chance, working in adult entertainment? Tongue-in-cheek comment, to be sure, but an easy mistake to make if someone were to misread your logo.

At the end of the day, remember that you want your logo to instantly identify your company - you don't want it to be a word-game that distracts from the more important content you will be delivering.

  • I went the same way re: boffer. Another possibility is a deoderant BObeGone – horatio Apr 19 '11 at 13:53
  • 1
    This is the real question — not if the camelCase is pretty or not in a logo. iThink it can be powerful if used correctly. – Jari Keinänen Apr 19 '11 at 14:46
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    How do you want it pronounced? – e100 Apr 19 '11 at 16:34
  • @e100, phonetically, it would be sounded as "boffer"... – mlo55 Apr 20 '11 at 6:34
  • it's not an adult site, but I like the cut of your jib :-) – mlo55 Apr 20 '11 at 6:36

Camel case is used to distingush separate words, not make arbitrary capitals. So if those are separate words then camel case makes sense. In fact, I think you should capitalize both words; notice how this is StackExchange not stackExchange?

Although as others have pointed out you may want to rethink the entire name. Unless you're making a comedy website or something you may not want that word.

  • as I mentioned in a comment to the OP: the initial lower case is traditionally a computer programming signifier. So while you are correct about StackExchange, bOffr might be more appropriate – horatio Apr 19 '11 at 15:24
  • It's a taste thing. I don't like trendy Web 2.0 names like flickr or tumblr so I'm biased against the OP company's name anyway. – jhocking Apr 19 '11 at 18:06
  • you are right about the capitalisation, I think BOffr makes more sense than bOffr, but they both seem visually imbalanced to me – mlo55 Apr 20 '11 at 6:38

The only thing that matters in any logo is what you want to convey through the logo. If using camelCase conveys your message then so be it and moreover it is an internal matter between you and your partners. It doesn't matter what we think. :)

  • I disagree. The confusion here about how it actually should be pronounced demonstrates that it doesn't convey the intended message to external audience; at least not consistently. – e100 Apr 20 '11 at 18:13

depends on how you use camelcase in your logo,see there are thousand way to make a thing live,and your view cud be ugly for me and my view cud be ugly for you so create different styles for your logo and then decide which one looks good.

When it comes to camel case, it isn't actually the capital letters that are the issue. It's actually all about word spacing, or more specifically,someone in a room decided that camel case was cool, and the entire world just kind of ran with it. look apple's iPhone and apple's iphone both are same but we know 1st one is right the way is different we are seeing this from decade,so its kind of someone's perception of using camelCase rolling over the masses.At last Choice is yours to decide keep it simple or make it camel case.

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