A friend and i are building a e-commerce site, but we really trying to create a brand that will be cool as well.
Our target market are 15 - 29 year olds, so we want it quite funky. and it should be easy to remember. but using a single font for the name kinda dulls it down.
So we tried different colors but it still doesn't feel like its distinct. So we are thinking about using more then one type face for the brand name. Is it a bad thing to use multiple type faces in a brand name? and if not what are the rules so that you don't end up with a cheep looking brand that people second guess at? we want the users experience to have them come to the store and know that its a trusted, well established store before they even purchase something.
PS. is swapping from lower case to caps a bad idea haha..