It's a sans serif like Futura or Neutraface or Gotham or Brandon--but, it's got sharp corners (unlike Brandon), and the central point of the cap M reaches the baseline. And, it's a point--it's not cut off flat.

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    Posting a sample would be a good idea. – Scott Jul 14 '13 at 2:04
  • Also please try myfonts.com/WhatTheFont first – Hanna Jul 14 '13 at 2:39
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    Take a picture the next time you see it on TV! It's very difficult to identify a font without a sample. – JohnB Jul 14 '13 at 5:44
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    A sans like Futura with an M which touches the baseline in a point is Kabel but there's not really any way to be sure without seeing it, and some of us (in the UK) don't get HBO. – Andrew Leach Jul 14 '13 at 7:55
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    It's quite difficult to see what's being asked without a sample, so it's been put On Hold for now. – Yisela Jul 19 '13 at 1:44

Their website uses Gotham, and their on-air promotions use either Helvetica or Kabel (depending on which promotion you're seeing), in all capital letters.

  • This was found by doing some research and comparing results with screenshots of the promotion. I didn't personally figure it out. – Mike Jul 19 '13 at 0:57
  • So could you have added a screenshot of the promotion to the question, and definitively identified the font? – Andrew Leach Jul 19 '13 at 6:07

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