Colors are used to represent emotions; especially in advertising.

People have even come up with color-emotion charts like this one:

color-emotion chart example

Yet, depending on the country, some colors have different meanings... in one country (eg USA) WHITE represents purity, cleanness, while it the other county (eg China) it's the color to represent mourning.

Is there any color-emotion chart which is applicable worldwide ?

  • 1
    Just a caveat: a lot of these are highly dependent on context, so one shouldn't put too much weight onto these types of charts.
    – DA01
    Aug 3, 2013 at 13:30

1 Answer 1


This is the coolest infographic I've come across that fits your description. It's slightly unintuitive to extract information from, but it is a pretty interesting way to show the different interpretations of color in different cultures. Color Across Cultures

Infographic via visual.ly


Not the answer you're looking for? Browse other questions tagged or ask your own question.