When it comes to creating printed promotional materials such as leaflets, brochures and any other print design medium, what should the person deciding on the size consider, and why?
The few considerations I can think of are:
- Price - I assume that custom sizes are more expensive.
- Familiarity - Sticking to sizes that are common to the industry will be more familiar for potential customers
- Purpose - If it is an informative piece it probably needs to be large enough for a fair amount of information, though on that topic I suppose that the volume of information doesn't hold that much weight when deciding on size, unless it's a one page flyer.
I'm sure there are many more things to consider..