When I am searching for designers, I find that an important skill is "layout" in the old DTP sense.

The ability to position things on a page in a logical, attractive fashion.

Do the kids these days still call that "layout"?

  • maybe 'print layout' to differentiate it from web layout?
    – Vincent
    Commented Nov 7, 2013 at 9:51
  • 1
    the ability to do good layout is "talent"
    – horatio
    Commented Nov 7, 2013 at 17:34

2 Answers 2


Yes, it's still referred to as layout.

In some cases "page design" may be used, but that generally is geared more toward web design.

Essentially you layout a print design whereas you design a web page.


Information Architecture is a modern description for the skill that people use to organise layouts with a methodical, sometimes scientific approach.

It is used for developing usability and structural aesthetics, the latter of which is more relevant to what you're asking about.

  • I'd say this is more geared to web though. IA is rarely used in terms of printing.
    – Scott
    Commented Nov 7, 2013 at 18:23

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