For school, I have to create a logo for a fictitious company I create. The company name I have been given is "Smash" or "Smash Games". It is supposed to be a gaming company similar to Activision or Electronic Arts. I had a couple ideas, but I cannot seem to properly incorporate them, and I'm not really "proud" of these designs either. I am fairly certain I want to include a fist somewhere in the logo, but this is not completely necessary. I need help brainstorming some clever ideas for my logo before I create it. I would really love your creative minds. I will post my (BAD (I cannot draw/sketch for my life)) sketches below. (Bad) Sketch #1:

(Bad) Sketch #2:

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    Hi Bert, we don't do project-specific brainstorming here, maybe somewhere like deviantart.com might be better? A few general tips though: never be self-conscious about how rough idea sketches are, they're for your own use so they can be as rough as you like! And for making things look like letters - people recognise words as whole units not letter-by-letter so people will already be ready for an m shape there: it's not far off working already. Just make sure the three middle fingers are prominent, clear and mostly vertical, like the uprights of an m. Jan 30, 2014 at 15:13
  • Ok, I'm sorry about that. I won't do it again.
    – bert
    Jan 30, 2014 at 15:32
  • No need to apologise! Hope it goes well :) Jan 30, 2014 at 16:00
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    The fist idea is a great one! You mention you want it to resemble an M. Something we can help with are drawing questions. Why not open a new one with the last image, and a request for ideas on how to improve the M-shape of the fist? :)
    – Yisela
    Jan 30, 2014 at 20:29

1 Answer 1


Before you start working on the logo, make some notes about your fictitious company.

Who is your target audience? Are you making games for kids? -> colorful, funny

for adults? -> Exactly the opposite

for everyone? -> Neutral design

What games are you making? Sport games? -> dynamic, young

Strategy games? -> sophisticated

What is your company about? High quality, complexity -> professional, luxurious

Easy to play, cheap -> friendly

After that you can start thinking about font, image, etc. For example a fist stands for aggression, action, riot (see Riot Games). Does that identify your company?

Just think about the identity of your company A LOT before you start the drawing. ;)

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    This is actually pretty helpful. I was thinking it would be geared towards adults, with focus on open world story based games. It's meant to be high quality. That is why I chose the fist.
    – bert
    Jan 30, 2014 at 15:33
  • A fist isn't really what I would link with high quality. But hey, there you go, story-based open-world games for adults! You can also look at other companys that make exactly these games for some inspiration. ;)
    – Kweamod
    Jan 30, 2014 at 15:44

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