Is it possible to produce
For example, the initial appearance of the image is black/white but once the mouse touches it, it changes to a colour image.
Is this possible?
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You must have the two images, then:
I found this video really helpful with interactivity in InDesign documents, hope it helps! Also remember to change the export option to 'Save as type: Adobe PDF (Interactive)' if you are exporting to a PDF.