This is a question which has always been floating around my brain when putting the final touches on a website. (And I couldn't find much about it on the web)

When using social icons in the context of sharing content, e.g. sharing a blog post, and Email is one of the methods of sharing, what colour should the Email icon be when all the other icons are coloured by their branding (somewhat)?

Example social icons

Does anyone have any examples and/or rationale for using a particular colour, if one exists universally for 'Share by email'?

  • 1
    Since email is not a product with a brand, there is no particular color for it in the context of other social product icons. Pick whatever you think looks good.
    – DA01
    Mar 31, 2014 at 2:13

1 Answer 1


There is no real standard but I did some extensive research when making a vector set for my sites and the majority used on sites were yellow. I figured if thats what the majority is using, why not go with it. The less you make a user think, the better.

This may be caused by Outlook(the email program) have used it has its brand color for years, but that's strictly conjecture.


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