I've always liked the look of inset text on web pages so I try to use it every now and again. (Sparingly and when appropriate).
I always find it a bit of a chore to find the right blend of colours between the background colour, the text colour and the text shadow colour.
I was wondering if anyone has come up with a hard and fast rule to make choosing the correct colours a little easier?
i.e. something along the lines of: the text colour should be 20% darker than the background colour and the text shadow should be 10% lighter than the background colour.