There has been a lot spoken about user experience design for interactive products and services, but is there some standard or guideline to capturing user feedback for non-interactive products that has a significant visual design element to it?
I think the difficulty is how to evaluate the different elements of design that contribute to the aesthetic appeal/quality, so the indirect way to measure this is to understand what the users think. Has anyone tried to create some systematic way to evaluate this?
This article discusses some of the principles of visual design, and I can see elements of it being adopted for a survey or questionnaire focusing on each aspect of:
- Consistency: Do you notice things that don't fit well together?
- Alignment: Do things feel nice and neatly grouped?
- Proximity: Do things feel logically grouped together?
- Contrast: Are things easily noticeable and easy to read?
- Hierarchy: Are things in the order that you would expect to find them?
Update: I saw this paper that goes into some detail about the study of website design appeal which I think some people might find interesting. It points out some general trends between different demographics that are worth noting:
- females liked colorful websites more, and colorless websites less, than males.
- both genders reached their peak appeal at a similar low to moderate complexity level, but females disliked simple websites more.
- adults aged 41 years and above liked websites with a higher colorfulness and complexity than younger age groups.
- negative correlation between education level and colorfulness, as well as between education level and complexity. Independent of age, highly educated users prefer less complex and less colorful websites than others.
- a user’s geographical location is an additional factor influencing appeal.