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If I Save for Web in Illustrator, there is a very slight color change, which is to be expected. However, when I create a "Save for Web" action and apply it instead of directly using Save for Web, the color is much more vibrant.
I used the exact same settings as when I recorded the action- the only difference is that I'm using an action shortcut so that I don't have to jam my fingers with alt-cmd-shift-s every time. Why is it behaving this way?
are you working in CMYK mode?
if so, that is the issue. when the computer is trying to display the CMYK colors in RGB things get out of whack. If you are working on something to be displayed by screens just start you file on RGB.
In the Preset area, next to the preset name, there is a dropdown menu. Uncheck "Convert to sRGB." That should do it.
For my document I get different colors to what I see in Illustrator when I export with option Anti-aliasing set to Art Optimized (Image Size tab in dialog right panel). When this option is set to Type Optimized colors are fine. As it is possible to specify in "Save for Web" action what anti-aliasing to use it may happen that you specified different values there and in the export dialog.
When you Save for Web in Illustrator, the colors can be change. In the Optimize menu (upper right corner of the save window for the web, next to the preset name field) if the option convert to sRGB is actived, that can affect and change the Hexadecimal colors (#8cc63e, #470C0C).
