I'm trying to create a design for a startup I'm involved with where there's a background image that's been tinted by a colour.

Examples of what I'm looking to recreate include the background header for sendtoinc and this image on the acorns blog

enter image description here

I'm struggling to get the correct settings to balance the brand colours and the background image without it looking way too contrasting or looking stupid. Ideally, I'd love to have a little bit of colour come through in the background, but not too much as to affect the brand colour (similar to the image in the sendtoinc header).

Many thanks to you guys in advance!

  • 2
    Could you describe what you've tried so far? Your examples don't look too different from a simple photo at around 20% opacity over the gradient.
    – David Mear
    May 23, 2014 at 1:15
  • 2
    David pretty much gave you the answer. Add a new layer, color it, then play with opacity and blending options until you're happy with it.
    – DA01
    May 23, 2014 at 3:34
  • Perhaps this question will help you out!
    – Hanna
    Jul 23, 2014 at 23:01

1 Answer 1


I like to do something like this in next way:

  1. first of all to add Color Overlay in Styles (black color and Color blend mode). It helps to control desaturation of initial photo.

  2. Add a layer with gradient with Color blend mode. To color the image in colors in need.

  3. Duplicate my gradient with Multiply blend mode to have control over brightness.

If you have too dark black color you can add Levels as adjusting layer and fix intensity of black.

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