This is a course assignment (project) but with real client. The image shows the current logo, colourful text and the chimp as the letter "O". I tried to make the (O) chimp face like other letters but it looked weird. so I made it as it is now.

I'm asking you guys to help me make it more appealing, the client insisted on making the tagline like handwritten and the 'O" as chimp face.

enter image description here

Logo design always appears to be easy, but it's not!



Thank you guys for your comments. What's your take on this revision? http://cl.ly/image/0K3R0F0F0I3A

  • Hey welcome to the community, as it is this question is a bit hard to answer. We don't really know what "appealing" means to you, or your client. Check out our critique guidelines and consider some key concerns you or your client had and it will be easier to offer feedback: meta.graphicdesign.stackexchange.com/questions/672/…
    – Ryan
    Commented May 27, 2014 at 13:01
  • It would be helpful if you could tell us generally what this company does? (on top of my head: I would simplify the chimp and maybe tone down/alter the tail-like effect of the letters. And I would move the blurb more to the left; it is a little heavy on the right side.
    – benteh
    Commented May 27, 2014 at 14:10
  • I just wanted to comment and make sure you mean alley as in a small pathway between two buildings, and not ally as in a friend or a mutual alliance.
    – Hanna
    Commented May 28, 2014 at 17:36
  • It's not their official tagline, they told me to use it as it is, but I think it's ally. maybe because the client is a Finn.
    – Ritterwise
    Commented May 28, 2014 at 22:36

2 Answers 2


I guess there's way to much going on—I really don't know where to look first. Cut back on the number of colours. Make the monkey face really stand out by having the lettering be just a single colour. It's a good rule of thumb to have a single focal point in your logo, so as not to confuse the viewer where their attention should be.

Also, I've been taught to use text centering for wedding invitations and death circulars only, so you might want to think about left- or right-aligning your payoff. Also, if you use a more modest typeface on the payoff, more attention can go to the logo's focal point: the chimp.

  • Hi Bakabak, thank you for your comment. What's your take on this revision? cl.ly/image/0K3R0F0F0I3A
    – Ritterwise
    Commented May 27, 2014 at 23:37
  • please include any updates in you orginal post, you can do so by clicking 'edit'. Thanks!
    – Vincent
    Commented May 28, 2014 at 11:55

Well, need to say that current revision is not good in all and already dated. I would recommend to check the logos mostly oriented on web in actual size:

enter image description here

In such way you will see what is not good much clearer. So what I would suggest:

  1. First of all, get rid this colorfull look. It can memorize test for color blindness.

  2. I would recommend to change the font.. for example to something "cute" like Museo Rounded, etc.

  3. I think lowercase will be better in this case.

  4. Tagline.. It becomes almost unreadable. It is a good argument to force client to use normal font for tagline. In many cases logo will be used even in smaller size and tagline will be just like a dirt.

  5. I would suggest to do flat monkey, more artistic and much more simple. For example: https://www.behance.net/gallery/8380403/Negative-space-animal-masterpieces

Looking forward your revisions!


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