I am a UX designer and am in the process of visual design for a website for my company. I've been looking around for typefaces which convey adaptability, relevance, security, and innovation (but also some degree of nostalgia). These are all traits that the site's primary persona wants.
Here is what I'm trying to achieve in terms of typographic moods:
- Slightly more formal than informal
- Slightly more dramatic than light. It needs to be friendly but also convey that we aren't a cheap/low-cost brand.
- More modern than traditional (but possibly hearkening back to the 1920s, which was a golden age for our industry)
- More warm than cool
- Not moodless or boring; needs to look creative
- Slightly feminine (our primary persona is somewhat feminine, but our secondary persona is very masculine and needs to not be driven away by our type choices)
So a lot of searching showed me the Aviano typefaces, which seem to do the job. Following any link to a typeface on that page shows that the Aviano typefaces are recommended for pairing with one another. Unfortunately, these typefaces only have capital letters.
Since I'm in the usability business and promote web accessibility improvements as one of my services, I need to use, at least, body fonts that have both upper- and lowercase letters.
Keeping in mind the needs of my persona and the moods that I want to achieve, which fonts (with both upper- and lowercase letters) would you suggest pairing with the following display fonts as copy fonts?