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I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what their values and identity are.

I've done workshops for customer needs and business needs but don't know any for helping with branding.

Does anyone know of any good books or websites that have ideas for this?

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  • Browse questions here under the "Branding" tag and you'll get lots of advice on "how to."
    – Lauren-Clear-Monica-Ipsum
    Jul 11, 2014 at 14:26

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You can refer this it may help.....

  1. http://www.logodesignlove.com/brand-identity-style-guides
  2. http://playfoursquare.s3.amazonaws.com/press/foursquare-brandbook.pdf
  3. Tres Logos-----book
  4. Build ur own Brand by Robin landa----book
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  • Why not link the book or provide the ISBN?
    – user9447
    Jul 11, 2014 at 13:20

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