I'm doing a website and now I received the logo they want to use in website.

The logo is in Illustrator format and I´m having a problem with this logo.

In illustrator he has the color #2e3182, which seems to be a kind of purple.

To save this logo to use on my website, I went to:

Edit->Assign profile->Don´t color Manage this Document

And then File->Save for web, and I saved as Gif.

The result Im having is what you can see in my two images below, in illustrator logo color is a kind a purple (#2e3182), but in website color appears different, the color in website is appearing like blue.

Do you know why this can be hapen

Illustrator color:

enter image description here

Website Color:

enter image description here

  • 1
    Neither of those colors are #2E3182, but the second one is closer to it (#2E3284). Is your document in RGB mode?
    – JohnB
    Jul 30, 2014 at 12:22
  • 2
    yeah I also believe that you're working on a cmyk document and/or use some settings for the gif that change that
    – tomtomtom
    Jul 30, 2014 at 12:44
  • 4
    And why on earth would you not color manage the document?
    – Scott
    Jul 30, 2014 at 13:19
  • colors are not numbers, and may render as different numbers dependimg on how things get color corrected. By the way theres no such thing as no color correction. Disabling color correction is guaranteed to give random results. Web imagers usually assume sRGB
    – joojaa
    Jul 30, 2014 at 15:53

1 Answer 1


Much like the others have stated, the default color mode for AI is CMYK. Unless you tell it otherwise, your image will be exported in CMYK (not sure why you wouldn't want to color manage it), so you need to change your color mode to RGB via the File menu (as pictured below) then color your artwork accordingly.


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