What font is used in this logo?

Logo image

Here is logo in the footer of this page.

Looks a little like URW Linear Ultra Bold, but the 'A' is slightly different.

It's a very basic typeface, but I love how wide and solid it is. Also, similar fonts work too.


2 Answers 2


Actually, MoMA has their own official typeface, it is inspired by Franklin Gothic. At one point the museum used Franklin Gothic, but currently they use their own MoMA Gothic that was developed by their team of designers.

  • citation, if anyone is interested
    – Brendan
    Commented Mar 3, 2015 at 20:50

Franklin Gothic

Some history: http://www.underconsideration.com/speakup/archives/001608.html


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