I'm trying to make a little logo to put as a watermark on my pictures, and perhaps to put it in a website.

Since it's personal, I had the idea to use my initials (C and B) to form the shape of a camera, to make it personal and distinctive.

This is my first attempt (bear with me, I'm really new to design and do it just for fun, photograhy is also not my job):

enter image description here

To me it feels kind of ok, but for the smooth corners that somehow seem to clash with the typeface beneath, of which I like the minimalism. The logo itself should be as minimal as possible in my mind.

Do you have any critiques (more than welcome!) or suggestions to make?

  • 1
    I like it. Some suggestions Center the 'C' a bit more. And yes, there is a conflict between the hard corners of the typeface and round corners of the mark. I'd suggest going with a rounded typeface or instead square of the corners in your mark. I'd also play with much bigger type in relation to the mark.
    – DA01
    Aug 24, 2014 at 21:54

2 Answers 2


for the first word, claudio, consider a more bold font for just that word, and "eyeball" it to fit squarely over the last name instead of using guides. the kerning between the B and A, and the A and C in the last name might be tightened a bit. I like the logo itself. the squareness reminds me of books on a bookshelf, though. I would keep working on the "looks like a camera" idea. I thought of mountains and books before I saw the camera.

  • Thank you for the pointers! I'll make a few more attempts :)
    – clabacchio
    Aug 24, 2014 at 16:08

The icon isn't terribly ugly, it's simple. But maybe as an idea it doesn't have that much going for it?

If you tell people "it's a c inside of a B on its back and kind of looks like a camera" are they going to be impressed? Or is it better to start from scratch and make a better looking camera which isn't shaped like a B on its back? To compare with here is CB making a lens on a piece of clip art from Google Images (do not actually use clip art!):

enter image description here

I am not saying that's good by any means. Just it shows there are ways you can convey "CB" and "camera" more clearly if that is what your idea is. Turning the B on its back and putting the C inside it gets to being obscure and you wind up not conveying either "CB" or "Camera".

Most important though I say is don't think a CB on a camera should be the end of the ideas because it was your first one. Pretend like a teacher has a red pen and keeps sending you back and saying "no, try harder". Is something more interesting about you than you have initials and you have a camera? How might you work it into a logo?

Two lines of the same type in the same size right next to each other with different spacing is just going to look bad. I don't know seen a rule of it like "don't stretch type" is a rule - but it should be one if it isn't.

So I'd either change the font for the two lines or not worry so much about them not being the same width and keep your spacing the same. Maybe just use the difference; if your camera is wider than tall you could run CLAUDIO vertical and BACCHIANI horizontal. It is the same as what I said about the icon though; don't just try one idea, try a lot.

  • Thank you! The idea of the initials just came to me today, and at the moment seemed like a good idea :) Though it's always like that, before thinking about it a bit more. I'll try for sure other concepts, good pointer that of trying new elements instead of the initials, I need to think about that.
    – clabacchio
    Aug 24, 2014 at 21:40
  • @clabacchio "The idea of the initials just came to me today, and at the moment seemed like a good idea" well, see, exactly what I said. :) Also I heard advice that sounds good which is that if you photograph lots of different things, maybe you should make more than one brand so it seems like you specialize, and get known for that. If you do model photography maybe a silhouette for that bit...wedding photography do a different logo. It's hard to just brand yourself as "I have a camera"
    – Cakey
    Aug 24, 2014 at 21:45

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