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I've tried Identifont and Fonts.com's by sight identifier, and failed miserably on both accounts. Can you help me figure out what the font used throughout these ads is?

Ad #1, Ad #2, Ad #3

I keep feeling I know the font very well, and in fact thought I might have it in my collection, but have had no luck finding it so far.

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That is Diavolo by Jos Buivenga marketed via his exljbris Font Foundry.

enter image description here

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