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I want to make more realistic looking laser-engraved logo mockups for clients but can't seem to get it quite right. I might need a new approach and could definitely use some perspective.

Details: I produce mockups on a stainless steel cylinder, basically, taking grayscale .AI logos and turning them into something more representative of the finished product which is a laser-etching of the logo on the steel. I have tried messing with the opacity, gradients, transparency effects, color swatches, etc. in Illustrator CC. It looks ok but not the most realistic and I want to make sure customers understand what they are ordering.

Any help would be much appreciated! Example below: enter image description here enter image description here

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I have no idea why you would ever bother trying to do this in Illustrator. Surely you aren't supplying vector product mockups to clients. So I assume all you need is a jpg, png, or pdf of the mockup. Photoshop makes this very easy.... Illustrator doesn't. You, of course, want the vector (Illustrator) logo, but you can utilize that in Photoshop directly.

The first thing I'd do is get some blank product shots which don't have blown-out highlights. Good product photography will help immensely. The product shots you've posted will do nothing but make you work 500% harder for results that are, at best, 30% as good. Good photography makes a world of difference.

enter image description here

Then, for me, it would be a simple matter to set up a layer style I can apply to logos quickly.

I'd start with a straight black and white logo, no greyscale. Since it's being etched, I'm assuming black and white logos are used and preferable. So this shouldn't take any extra work.

enter image description here

Then I'd open the product shot in Photoshop and place the black and white logo as a smart object and apply a few layer options.

First I'd reduce the fill opacity for the logo to around 10% and set the layer blend mode to Multiply. This slightly darkens the area where the logo is present.

enter image description here

Then I'd add a small Bevel & Emboss layer style to add a bit of depth.

enter image description here

Note that it's merely a 1 pixel emboss. It's not much, just enough to convey a tiny amount of depth. The angle of the emboss should match the general lighting angle of the photo. The photos I used was shot head-on so 90° works best. The altitude of the emboss should match the general position (vertical) of the lighting. For the altitude, 90 equals dead front, straight on, lighting. Lighting from above will have a lower altitude number and lighting from below will have a higher altitude number. I set mine to 70° to indicate slightly higher than straight-on front lighting. Also note I've reduced the values for the highlight and shadows. These settings are more your preference as to what appears to be a good depth to you.

Depending upon placement and the product shot, you may want to 1) create a new smart object with your logo and the layer styles added by highlighting the layer in the Layers Panel and choosing Convert To Smart Object from the Layer Panel Menu. You can then choose Edit > Transform > Warp... and add a bit of a bulge the logo to mimic the curve of the product:

enter image description here

This may not be needed overall if the product shot doesn't have a sharp curve to it.

This is just a general method I'd use. A great deal depends upon the actual product shot but generally this type of technique will pick up (or rather allow to show through) the existing highlights and shadows of the object itself.

enter image description here

After all this, to change the logo, you just need to double-click the smart object for the existing logo, place a new logo inside the smart object, delete the old logo and save. Then close the Smart Object window and the product shot will update with all the appearance settings applied to the new logo smart object. So, once configured it should be very quick and simple to insert different logos.

If you must use Illustrator, the same basic technique would apply.... place logo above product, reduce opacity, set to multiply, then you'd add a small inset black stroke at a reduced opacity and a small inset white stroke at reduced opacity to indicate depth. You could use the Graphic Styles Panel in Illustrator to apply similar appearance settings to new logos down the road, provided you set up everything in the Appearance Panel rather than as separate objects.

  • Thank you for your answer! - the pictures I posted are not what I use, but photos I took as an example to what I was talking about. And in my case, I do have to provide vector images and work on a template in illustrator. I go between the factory and the client so I have to provide templates/mockups to both and the factory needs it in AI format - the client gets a pdf. I have thought it would be simpler and more effective to do it in PS first, but I was looking for a more efficient way to do it. I think I will set both ways up and try them out see what works best for me. Thank You! – DC1978 Sep 29 '14 at 21:19
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    I figured you had to provide vector art for etching, but you have to provide vector art for the mockups as well?? I mean, unless the product images themselves are vector I'd question that. But, what do I know ;) – Scott Sep 29 '14 at 21:23
  • That's what I said, but the boss said the factory needs it that way, I just do as is requested of me - f course I'd rather only have one or two files than three or four, hence my searching for a way to do it all in one go. – DC1978 Oct 1 '14 at 14:42
  • the boss said the factory needs it that way Probably due to ignorance, but there's always a small possibility that there's a genuine reason. – biscuitstack Oct 20 '17 at 11:02
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This is how you do it in Illustrator.

https://pasteboard.co/GPGiySe.gif

You basically need a collection of brushed aluminum textures to clip after you make a compound path. I also played with opacity a bit. There might be a little more you could do if I had more time to work on this. If you have good stock images of the metal bottles that don't have light reflecting off the middle that helps.

The gif ended up being too big to put here so I uploaded the gif of the process to paseboard.

Also here is the finished example.

enter image description here

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