Total beginner here. What typeface does Pentagram use for the Sundance Institute? Any help would be appreciated!


Sundance Institute brand identity


Trade Gothic with a modified "d". It's stated in the linked article about the new logo.

http://www.creativebloq.com/logo-design/sundance-festival-8134113 https://www.myfonts.com/fonts/linotype/trade-gothic/

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