Is there an "ideal" number of data points on an infographic to maximise the impact and readability of the graphic?

I see some where there is too much text / text is so small or there are just so many data points that they all get lost amongst each other which is something I want to avoid so at what point does an infographic get too overcrowded to be effective?

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There is an ideal number. What that is is entirely dependent on all the specifics of the project. Read Tufte's books to get a good primer on what makes for good and bad information graphics.

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