I'm not a designer. I'm making a new logo for an online community I'm a part of. I always liked bright colors, but not saturated enough to hurt the eyes. I'm usually using the HUSL palette to verify that the color is indeed human-friendly.
#1 is #008bd1 [200, 100, 82] and #d14700 [20, 100, 82] #2 is #0053a0 [209, 100, 63] and #e61a27 [356, 89, 90]
After some thinking and fiddling around, I came up with #1. The colors were taken from the game our community is related to, but that doesn't matter. I could might as well pick them in Paletton. What matters is that I think they look good.
Now, my companion believes strongly that we should use popular colors instead, something off a Coca-Cola/Pepsi label. So I made #2 (Pepsi blue and Cola red). And he honestly thinks that it's better than #1.
Clearly, luminosity is more balanced in #1 (between blue and red), and it's somewhat in the middle of the scale, so the logo stands out equally well on both white and black. Now, #2 looks somewhat focused on "1", even on white background. Which looks odd to me.
Another thing to consider is that since #1 is brighter on average, it'll stand out better in big groups of logos. It'll also grab more attention at the top of a website or a document.
My opinion is based on intuition, though, and I'd like to know if there is some objective way to back it. Or is this all about our tastes, and I'm just imagining things?
This question might seem too specific, but I believe it's not. I just have no examples, other than my current task.