I'm designing a logo for a new company that will build plastic manufacturing machinery - a fairly small-sized low-tech industry where stability, solid engineering, and even country of manufacturer is of elevated importance.
The logo will go on a range of sizes: from small scale, like business cards, to logos imprinted on the machinery, to digital, to a sign on a building.
Features in order of importance:
- Giving a feeling of solid and well-engineered product
- Modern - yes, but not new, hip and startupy
- Canadian (red/white) but not in-your-face-Canadian. Not a deal breaker
This would go on business cards, official company correspondence:
This would go on signs, machinery:
This would be a standalone logo where otherwise the name of the company is known or implied by the context:
1) Is the first square logo too "busy"? How can it be improved?
2) Does the wide logo read "RONOPLAST" and the first T is ignored? How can this be improved with hopefully retaining the red/white combination?
EDIT: I used an additional method to answer question (2) using 5-second-test on usabilityhub: 9/10 got the T; the 1 didn't remember the entire name at all.
EDIT 2 - Final output
Thank you, everyone, for very useful suggestions. I wish I could mark more than 1 accepted answer. I implemented the following:
- Font change to Futura Bold (this is much better and it fixed the ugly
- Made minor changes to letter
Tvertically centered to make it more symmetrical with the square.
- Made the rest of the letters slightly smaller than
Tto make T stand out.
- Changed black to 95% gray.
Some features of
T were purposefully left slightly off symmetry/pattern - it makes it stand out.
And the spacing: