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When a reader looks at a magazine, their eyes may dart to different things on a page in a particular order. I have seen graphs of this and it's astounding how much surface area the eye can cover. I also know designers take advantage of this trying to influence readers perceptions by creating visual effects that grab attention. I just use magazines as an example because I've had the most experience with them. But this obviously applies to a large range of different kinds of creative mediums such as web design, TV, art, and more.

I would like to read more about attention and ways to design my spreads or web pages in ways that grab attention more effectively. What are some of the well-regarded resources people consult on this matter?

I study neuroscience and various forms of psychology, but a lot of neuroscience literature isn't written to be practical. I'm looking for resources to help my designs by understanding the process of attention-grabbing from a designer's perspective.

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    This is a pretty broad question. To answer broadly, designers use all sorts of things: color, balance, weight, contrast, scale, pattern, repetition, white space, symmetry, asymmetry, etc, etc. It's sort of like "how does a carpenter build a house?" It's a good question, but too broad for StackExchange. – DA01 Jan 12 '15 at 4:44
  • Maybe I need to edit it then. I don't want information on how to attract attention. That is too broad and isn't what I want info on. I was hoping someone with both a background in design and psychology could answer who had engaged or read about eye-tracking experiments. It's how design elements influence thetrajectory of the eye that i am interested in and what this tells us about the psychology of interest in the material itself. – Stan Shunpike Jan 12 '15 at 4:53
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    That's still rather broad/vague. The catch is that context is everything. What draws attention in one context may be completely ignored in another. – DA01 Jan 12 '15 at 4:55
  • I see your point. Well, maybe it is too broad then. I am new to GD.SE so I am trying to get a feel for what makes for a good and useful question here. This may have missed the mark so to speak and not be specific enough to be useful. I can close / delete it if that's sensible. – Stan Shunpike Jan 12 '15 at 4:59
  • I am but one opinion. So don't close or delete it yet! Other's may suggest some tweaks. Again, I think it's a good question. Just needs some narrowing down. Hopefully others can chime in. – DA01 Jan 12 '15 at 5:06
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Try the Before and After magazine: http://www.bamagazine.com - they specialise in teaching design in a very easy to access way. You can see some of their work for free, and if there is a particular issue you are interested in that is not free, they can be downloaded for around $4 each.

I know for a fact that they have extensive resources teaching ways to use design to grab the viewer's attention in ordered, communicative and beautiful ways. There are many many glowing testimonials on their website from satisfied subscribers.

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