Background :: Many information design projects equip the viewer to act on the information presented. For that action to happen, the viewer must understand the behavior we want from them and be able to do it. The clearer we are with the goal and the path to follow, the more likely the viewer is to act the we want them to. I'd like to present a design problem along those lines that I'm working on right now.
I'm seeking to create a 1-page guide or worksheet to assist renewable energy activists in developing community programs. The purpose of the guide is to communicate the different ways to incentivize adoption of renewable energy to different end users. My team and I want this guide to embody 2 concepts:
- Incentives :: There are different sorts of incentives. For example, there are financial incentives like stipends and tax breaks. For another example, there are emotional incentives like feeling good about doing what you believe to be the right thing.
- Relationships :: These incentives flow as transactions from one party to another. So a government might issue a tax break to a household, whereas a utility company might offer a stipend to a business, whereas a community leader might offer public recognition to a forward-looking utility company.
I have this drawing, which is intended to help activists ensure that any program they create delivers as many incentives as possible and at least one of each.
However, I feel it does not make it clear (A) how they are supposed to use it and (B) for what purpose. How could I increase clarity of using this guide and clarity of its purpose?
You can read more about our project on OpenIDEO.
Note :: The best answer may or may not address my specific design challenge. They will address some principles of good information design for helping the viewer take a new action.