We are about to make the Chinese version of our charity website live but I'm not certain about the font we are using. Our Chinese office say they are happy with the system default but they don't have any design expertise. Could anyone help advise?
We use Frutiger for all of our Latin alphabet sites.
The Chinese site can currently be found here: http://live.ciwf.cn/
The font that I am considering is HeiS ASC Simplified Chinese (http://www.fonts.com/font/ascender/heis-asc-simplified-chinese?QueryFontType=Web#product_878738). I'd like to know whether this is a truer sans-serif style when viewed by a Chinese user, or whether this is in fact a consideration in the Chinese alphabet.
This is a mockup of the proposed font.
Happy to consider any other alternatives if they are closer to our existing brand.