I need to use an icon in a web application that will represent "Brand" as an object. The "Brand" could be "McDonalds", "Apple", "BMW" or any other company/brand.

What generic icon would represent "Brand" well?

Right now we use a simple star as a brand icon, but we are not quite happy with this.

Any suggestions?

  • @Dom I don't think how what this question is trying to ask--it's asking about how to represent the concept 'your brand', rather than asking how to make a brand logo.
    – Vincent
    Feb 27, 2015 at 12:14
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    @Dom I'm swedish, and my english is not the best :) I was looking for recommendations, not how-to-tutorials! Feb 27, 2015 at 12:23
  • Hi user3449608, I hope you don't mind but I edited your question a bit to make it more clear. If you feel my edit was incorrect, please click the edit link and change it as you feel is needed. Welcome!
    – Scott
    Feb 27, 2015 at 16:43
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    I'm not against the question, but it does seem to fit into our 'brainstorming' bucket.
    – DA01
    Feb 27, 2015 at 19:00
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    @DA01 I see it along the same lines as the save as icon or push/pull questions - brainstorming to a degree but still overly beneficial in the long run. Just my 2¢ though.
    – Scott
    Feb 27, 2015 at 19:15

2 Answers 2


I'd recommend not using a star, as stars are very often used for "favourites" lists or to mark the current content as a favourite.

It sounds like you're trying to create something that looks like a generic brand logo, like an icon for brands and logos in general. This is tricky because you're looking for something that is common to logos - when logos deliberately don't look alike.

There are however some things that are common to logos you could use to make a generic mark logo-like:

A few top of the head examples:

enter image description here

  • I agree with this option, except for the generic circles... master card, rgb model? and I would use the ® instead of that B.
    – Rafael
    Feb 27, 2015 at 16:53
  • It's a (B) instead of an ® since using an ® for something that's not a genuine registered trademark is illegal in some countries. The two circles probably is a bit too close to Mastercard... it's just an example. Feb 27, 2015 at 18:03
  • Yeap, I mean I would use only the (R) alone, without any previus symbol.
    – Rafael
    Feb 27, 2015 at 18:06
  • Ah! Yeah, that's a pretty good suggestion. Why not suggest it as an answer? Feb 27, 2015 at 18:07

Of course, you could always use an image of an actual branding iron (there some good ones on the internet which could be adapted for use as an icon). After all, the modern day "brand" came to us from the practice of branding goods with branding irons to establish ownership.

Who knows? The idea might eventually catch on!


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