I am designing a flyer and need to compare competitors against the product the flyer is promoting. There are three options, the product and the 2 competitors.
I will have my product in in the middle with the price beneath it with a competitor to either side.
Without having the words BEST CHOICE beneath my product, what are some good design ideas to highlight that my product vs the competitors. So far I have an idea to make my product in color and the other 2 in grayscale and also make my product option a little bit larger.
Are there better ways to accomplish my goal?
Edit: Here is a link to the aspect of the design in question. Drug 2 is the product I am trying to sell. Drug 1 is similar to Drug 2 but more expensive. Hope this helps with the clarification.
We did some testing with some doctors and they were still confused about Drug 2 being the main selling point. How can we make this more clear and simpler to see? Thanks for your assistance.