A few days ago, I went to the Round Tower and happened to see an exhibition called Natural State of Mind. The exhibition itself was rather uninspiring, but the font they used for signs and things was highly intriguing and very pleasant to the eye.

I took a couple of pictures of it, hoping to identify it on WhatTheFont or IdentiFont—but no dice. IdentiFont could do no better than a few versions of Akzidenz, and WhatTheFont suggested four different versions of Univers and one of Zurich. Both of those are fairly close, but clearly not right at all.

Does anyone here know what this font is called?


Defining features

  • The 90° angle at the end of the legs of lowercase x and uppercase A and R
  • The only subtly rounded corners
  • The tapering shape of the spurs on lowercase ɡ, a, b, d, p, q, etc.
  • The relatively close gap between the end of the ‘sticking-out curve’ and the ‘body’ of lowercase a and ɡ
  • The square shape of the dot over the i and the comma


Uppercase (bold)



Lowercase (book [?])


  • 3
    I think this is one of the best font-id questions yet... +1.. let this be an example on how to properly ask a font-id question.
    – user9447
    Commented Mar 31, 2015 at 19:25
  • 1
    @Matt Thank you! Being a regular at an SE site that has a reputation for being the strictest and most demanding of them all helps you realise how much properly asking a question means. :-) Commented Mar 31, 2015 at 19:27
  • 1
    That's a very intriguing font. And I agree with Matt - your question is a great example of how to ask for a font ID.
    – bemdesign
    Commented Apr 1, 2015 at 3:48

1 Answer 1


The name of this font is Replica and it was designed by the Zurich-based studio Norm.

enter image description here


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