One thing that i'm noticing is the temporal aspect of identities (and other design sub-fields as well: from digital design, installations to all types of motion based graphics) are becoming more prominent. Which is understandable since we are living in a "digital mindset" age. Which is something i'm sure most of us designers have noticed.
One thing i would like to ask is, have someone done some research on this topic?
There's this book: http://www.amazon.com/Dynamic-Identities-Create-Living-Brand/dp/9063692854 which i had the chance to look inside, and it nicely outlines some methods of understanding and creating dynamic identities.
- First of all i'm interested in what other people's opinions are(?).
- Did you find/have some resources for learning more?
- What are the differences between a static/fixed and dynamic identity? ...besides the obvious of course... For example and for me at least, dynamic ones usually have a very informal and youthful character and i could never imagine for example Apple having a dynamic logo that would stick (other than for some company event, announcement)
The other thing these dynamic graphics "flow into" is another field which is algorithmic graphic design (that is, art from code). Basically the idea is that the real art piece is the algorithm, not the final product. For example: https://www.google.com/search?q=Sol+Lewitt&es_sm=93&source=lnms&tbm=isch&sa=X&ei=LxEoVYyLDcrZU6fHgeAE&ved=0CAcQ_AUoAQ&biw=1920&bih=947#q=Sol+Lewitt&tbm=isch&pws=0
- Can or will these these systems change the role of designers into a more designer-engineer type role?
- Again, do you have a more theory-based resource to learn more about this?