Andi SChwartz Logo

So I'm updating my portfolio and feel like I have some nice work to show, but what kind of designer doesn't have their own brand, right? I sat down with pen and paper, drew some sketches. Then replicated on the computer. My thoughts... my name is Andi... I also hunt and compete in archery and I wanted to reflect that somehow without being too literal (the "D" makes a bow)... the arrow also shows forward direction, movement. I tried making a two color logo, but wasn't liking it. I love deep red, but could really adopt any color palette with this mark. I like it also white in a reverse. My concerns...

Does the point of the arrow look like I used clip art?

I created it with the same degree angles as the "N" as well as thickness.

Is it okay that the arrow makes it feel a little unbalanced?

Maybe the angle and point of the "A/N" help that?

I tried making the arrow come out the left side, but I felt it took away from the arrow and the "N" making the "A".

  • I would mimic the curve of the D for the left side of the arrow.... or I'd at least explore that. It may be helpful for you to review our Critique Guidelines. As this question stands, answers would be purely opinion-based and not a great fit for the site.
    – Scott
    Apr 18, 2015 at 17:27
  • Hi Andi, thanks for your question. Critique questions are a bit of a weird fit here, because they don't always match with our intended Q&A format. As Scott suggests, please have a peek at our guidelines for critique questions and see whether you can make yours fit those. Thanks! If you have other questions, give the help center a read or ping one of us in Graphic Design Chat. Keep contributing and enjoy the site!
    – Vincent
    Apr 19, 2015 at 11:10
  • The space between the logo and your name is veeeeery slightly less than the space between your name and "graphic designer". I know it's probably a trivial thing, but I noticed it right away.
    – Manly
    Apr 21, 2015 at 16:14
  • I think the mark is trying too hard. How about paring doing the concept a bit? A bow an arrow can be a nice mark in and of itself. Maybe strip down that mark down to the more basic idea.
    – DA01
    May 19, 2015 at 1:58

2 Answers 2


I know its off topic, but have you thought about using the words 'graphic design' and dropping the 'er'- just thinking it would allow you to expand your brand, employees etc

  • I apologise for leaving this as an answer instead of a comment! Stupid iOS App lol
    – abbott567
    Apr 18, 2015 at 17:47
  • Ooh, there's an app?! I just found this awesome site, I'll have to get that! Apr 18, 2015 at 17:48
  • Yeah, it's just called stack exchange - pretty handy, but I just figured out you can't delete answers on it haha
    – abbott567
    Apr 18, 2015 at 17:50

Personally? I like it without the art.

Your name, what you do (without the er). Clean and perfect keming. Bold red on a linen business card? (no raised lettering PLEASE) That'd be all kinds of wow. The only thing I'd suggest in that respect is to try about +5% kerning between letters. Solid, clear, professional.

If you're going to have the art tho, the arrow should be a bit higher angle. On a card, it would be small enough that the angle would appear shallower and it may just come off looking like an error.

  • 1
    Thank you, I appreciate your comment! I posted on another site and someone complained that the arrow shouldn't be angled at all because that's not realistic. I am an archer, I know that. But again, I didn't want it to be immediately obvious either. I too am drawn to just my name, bold and solid. I personally have a dislike of linen paper, but I get what you're getting at! Thank you! Apr 19, 2015 at 4:08

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