I've just been approached out of the blue with a request to use one of my illustrations on the packaging on a snack food product and the website that will market it. I've never had such a request and have no idea what to charge. From what I know from the initial email and research online afterward that the potential client is a new start-up ready to release a snack food line in a few flavours. I am based in Ireland and they are based in Korea.
I intend to find out, a) the time required for use, b) the region of distribution, c) the use of the illustration (which I was told will feature on the packaging itself and on the website), and d) the likelihood (or not more than likely) of exclusivity for rights to the illustration.
This is all well and good but I simply have no idea where to even begin to think about setting a price. Any advice on a possible ballpark for fees would be much appreciated.