I created a design for a webpage in Photoshop and got all the colors looking perfect.

However, when I export it to a jpeg and view it outside of Photoshop the colors are completely different. If I open the jpeg in Photoshop the colors are correct again.

Think this is something to do with the color profile? Photoshop seems to be using the North America General Purpose color profile.

How can I make the jpeg look the same color as in photoshop?

Can I convert the file? I hope I don't have to redo it!


  • Which colour profile are you using? Do you know the difference between CMYK and RGB? RGB is typically for screen use (so JPEGs), and CMYK is for print.
    – Dan Hanly
    Jan 6, 2012 at 16:06
  • Thanks but it's not to do with that - it is RGB. I'm using North America General Purpose color profile
    – fxfuture
    Jan 6, 2012 at 17:21
  • I'm having this same issue but I can't find the 'Embed Color Profile' setting anywhere!
    – user75057
    Aug 26, 2016 at 21:52
  • You need to export using "covert to sRGB" for the web. It is the world wide standard for web browsers. Find it in the Save for Web dialog.
    – Billy Kerr
    Oct 8, 2017 at 15:18

2 Answers 2


In the Save For Web Dialog, check the "Covert to sRGB" box.

enter image description here

  • It is checked. I can make the Save For Web preview look correct by changing the Preview drop down menu to Use Document Profile but that's only for the preview.
    – fxfuture
    Jan 6, 2012 at 19:51
  • Where are you viewing the images outside of Photoshop? A browser (which one)? some other app? Have you calibrated your monitor?
    – Scott
    Jan 6, 2012 at 19:52
  • It looks exactly the everywhere except photoshop because photoshop is the only one using a specific color profile
    – fxfuture
    Jan 6, 2012 at 21:06
  • You have not answered my questions.
    – Scott
    Jan 6, 2012 at 21:27
  • I fixed it! I just needed to check the box saying embed color profile on save for web!
    – fxfuture
    Jan 6, 2012 at 21:32

if working in "Adobe 98 rgb", then when exporting as jpeg, both 'embed color profile' and 'convert to srgb' should be checked

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