I am an in-house designer for a small tech start-up business. I create all of their advertising materials.
This is an issue I've run into many times with my point of contact from whom I get the design requests from.
for example they are asking me to create a backdrop for a trade show booth and they just asked for a "simple" background. After asking for more details they respond just make a "colored background" with our logo. At which I ask do you mean you want a solid colored background or an interesting pattern that will catch peoples attention?
So my question is: is there a time to stop asking questions and just design something to give them options. Because I feel many times I'm not sure if they know what they really want. Or should I just send them what they asked for a solid colored backdrop with their logo?
I also always direct the design requests to this google form:
to make the information gathering process more streamlined. But it seems the longer I've been using the form the less motivated my point of contact is to fill it with the most information.
Any tips on how teach the client the importance of information gathering?