1

How do I indicate that certain words are a product name (in cases where it's not obvious)?

  • "Delightful apple cake" is excellent.
  • Delightful apple cake is excellent.
  • Delightful apple cake is excellent.
  • Or, perhaps, a different font, font size, ...

Or maybe just leave it like the rest of the text?

EDIT

Though a general solution to be applied wherever the need arises would be preferable, I am mainly interested in the case of paragraph text on a webpage describing the product. The product name might appear more than once on it.

  • There's thousands if not millions of ways to do this depending on the larger composition. There's also ways to say this more effectively without confusion. If you provide some more information this could be an interesting question but as it stands I think its too broad. I would at least start by capitalizing the entire name if the full name is, "Delightful Apple Cake" – Ryan May 20 '15 at 10:57
  • Thanks. But I'm looking for a general solution to be applied wherever the need arises, not for a case-by-case solution. Perhaps, though, there is no general solution. That would be an acceptable answer. I agree about the capitalization. – ispiro May 20 '15 at 11:06
  • Fair enough, but we don't even know if you're designing an ad, a website, a text document, etc. Even a general solution needs more information IMO than what you provided – Ryan May 20 '15 at 11:17
  • 1
    @Ryan I edited the question to make it more specific. – ispiro May 20 '15 at 11:23
2

There is no general answer for this but typically bold, capitalization or even all caps, and a color change would be a good starting point.

We've worked hard to ensure Delightful Apple Cake is the best pre-packaged apple cake available.

Capitalization alone makes it more apparent

We've worked hard to ensure Delightful Apple Cake is the best pre-packaged apple cake available.

Color change I can't do on here natively without posting a screenshot but it can be with bold or without.

Another thing to note is if the product or brand is registered and/or trademarked that can be used as a good indicator as well

We've worked hard to ensure Delightful® Apple Cake is the best pre-packaged apple cake available.

A final subtle clue was the inclusion of a lower-case "apple cake" further differentiating one is a name the other is a thing.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.