I'm working on my first real portfolio website (at http://bobdowns.net) and I learned in one of my Web Design classes at ASU that we web designers should write up a Persona for our "target market" (who we think will be the typical visitor). I'm guessing that mostly recruiters and HR people will be the most likely people to view my portfolio website.
What are the most typical aspects of recruiters and HR people who would be looking for an entry level web designer/developer like me? Here are the categories we learned in class:
- Age: (or age range)
- Education: (Bachelor's, Master's, PhD?)
- Work Experience: (Been a recruiter for 10 years straight?)
- Likes and Dislikes: (Goes to the bar after work every Friday; Love to tag themselves and friends on FourSquare at those bars; Loves long walks on the beach...?)
- Personality: (Type "A"; Easy-going; fed up with social injustice...?)
- Communication style: (Prefers texting; loves to talk on the phone all night; gets a "boost" from chatting with friends in person...?)
- Computer skills: (Barely knows where the power switch is; has a Master's in IT; knows just enough to get by in an office environment...?)
- Frequency of Internet Usage: (Every day but only at work; on Facebook and Twitter nearly every waking hour; "Internet...? What's that?"...?)
- Websites Visited on Frequent Basis: (google only; facebook, pinterest; yahoo only...?)
- Knowledge of Subject of Your Website: (Fresh out of college, having just obtained Communications degree; master web designer; was a social media expert for a while...?)
- Key Reasons Why to Visit Your Website: (This one might seem obvious based on my assumptions of who's going to visit - "find a match for the position(s) I'm trying to fill" - but if you can think of anything else, by all means, please say something)
- Key Needs from a Website on Your Subject: (Quick and easy way to contact me; a link/button to easily download a copy of my resume to share with the hiring manager (what document format? .docx, .pdf?)...?)
According to the class, the answers to all of the above categories will help the web designer decide how to design (colors, fonts, layout, menus, etc.) and format (one page, multiple pages, etc.) the site in question.